Friday, June 8, 2012

Cornetto: A well known brand belongs to Uninlever, its a frozen ice-cream with different flavors. The brand was marketed and advertise with a heavy campaign on all mediums.  

Product: If we analyze the product, it consists of a delicious, crispy-baked wafer, coated with a complete chocolate layer, rich ice cream inside, chocolate toppings.

 Advertising: 
Tagline: "Say it with Cornetto"
Appeal: Emotional
Target: Youngsters and New Couples
 Execution: Execution is very effective with a soothing song in its background and a nice dramatization.  

Distribution: Brand is very focused in urban areas and almost cover all classes and categories of stores.

1 comment:

  1. Yeah, Cornetto is my favorite ice cream. I have tried all the flavours of Cornetto. Chocolate and Strawberry with Vanilla are my favorite flavors. When there is the gatehring of my friends, We do enjoy it together.

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