Coca Cola:
A Billions dollar brand with aim to refresh the world. This brand has a customized marketing and product formulation policy for every country of the world. They spend millions of dollars in their marketing and advertising campaigns every year to become on the top of mind.
Product:
Coca-Cola use different formulas in formulation of their product and it varies from market to market.Tag line: This brand changes its tag line every year for almost every country.
Few of them mentioned bellow
America:
2012 "Open Happiness"
2011 "Life Begins Here"
2010 "Twist the Cap to Refreshment"
Appeal: Coke always promote music and public happiness with emotional executions.
Execution:
Coke affiliate with food and use the same things related to this in its execution of commercials.
Coca Cola use a centralize distribution model rather than localize it. This model have few advantages but some drawbacks are also there.
A really good advertising campaign for coca cola. I have been looking for this information for my advertising project. Thanks for sharing the information. It was very helpful. Half of my concepts are clear after going through this blog.
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