Friday, June 8, 2012

Coca Cola:

A Billions dollar brand with aim to refresh the world. This brand has a customized  marketing and product formulation policy for every country of the world. They spend millions of dollars in their marketing and advertising campaigns every year to become on the top of mind. 

Product:
 Coca-Cola use different formulas in formulation of their product and it varies from market to market.

Tag line: This brand changes its tag line every year for almost every country.

Few of them mentioned bellow
America:
             2012 "Open Happiness"
             2011 "Life Begins Here"
             2010 "Twist the Cap to Refreshment"  

Appeal: Coke always promote music and public happiness with emotional executions. 

Execution: 
Coke affiliate with food and use the same things related to this in its execution of commercials.  

Distribution:
Coca Cola use a centralize distribution model rather than localize it. This model have few advantages but some drawbacks are also there.
           
Cornetto: A well known brand belongs to Uninlever, its a frozen ice-cream with different flavors. The brand was marketed and advertise with a heavy campaign on all mediums.  

Product: If we analyze the product, it consists of a delicious, crispy-baked wafer, coated with a complete chocolate layer, rich ice cream inside, chocolate toppings.

 Advertising: 
Tagline: "Say it with Cornetto"
Appeal: Emotional
Target: Youngsters and New Couples
 Execution: Execution is very effective with a soothing song in its background and a nice dramatization.  

Distribution: Brand is very focused in urban areas and almost cover all classes and categories of stores.