Coca Cola:

A Billions dollar brand with aim to refresh the world. This brand has a customized  marketing and product formulation policy for every country of the world. They spend millions of dollars in their marketing and advertising campaigns every year to become on the top of mind. 

Product:

 Coca-Cola use different formulas in formulation of their product and it varies from market to market.

Tag line: This brand changes its tag line every year for almost every country.

Few of them mentioned bellow
America:
             2012 "Open Happiness"
             2011 "Life Begins Here"
             2010 "Twist the Cap to Refreshment"  

Appeal: Coke always promote music and public happiness with emotional executions. 

Execution: 

Coke affiliate with food and use the same things related to this in its execution of commercials.  

Distribution:
Coca Cola use a centralize distribution model rather than localize it. This model have few advantages but some drawbacks are also there.
           

Cornetto: A well known brand belongs to Uninlever, its a frozen ice-cream with different flavors. The brand was marketed and advertise with a heavy campaign on all mediums.  

Product: If we analyze the product, it consists of a delicious, crispy-baked wafer, coated with a complete chocolate layer, rich ice cream inside, chocolate toppings.

 Advertising: 

Tagline: "Say it with Cornetto"
Appeal: Emotional
Target: Youngsters and New Couples
 Execution: Execution is very effective with a soothing song in its background and a nice dramatization.  

Distribution: Brand is very focused in urban areas and almost cover all classes and categories of stores.

Fresher Juices

Product : [Fresher Juices]

Imagery:

The ad describes the effect of freshness on all age groups and genders..


Execution Style: Testimonial and fantasy touch
Message: “Juice Nahin, Fruit Hai Ye”

Target Group: All Age Groups, both genders male and female

Duration: 20, 23, 10 sec adaptation

Competition: Tang, Minute Made, Shezan, Puply Orange and Mango Splash, Fresher Juices , Vivo, Anytime

Rooh Afza

Rooh Afza


Rooh Afza is said to be a great alternative for strawberry milk. It is often mixed with milk and ice. Sometimes people make it with ice cream, 7up, and Coke. Rooh Afza is traditionally made in preparation for breaking the fast during Ramadan, the holy month of fasting for Muslims. It's most commonly used to make a refreshing drink and alternate preparation - Add to lemonade for a refreshing treat. Rooh Afza can also be had with water for those who are lactose intolerant. The same preparation for milk is used and is popularly served in India with water as a refreshing drink for visitors and in some northern Indian restaurants.

Jam-e-Shirin

A tasty, refreshing and efficacious drink.
Jam-e-Shirin is well known drink of the East and a brand leader from Qarshi Industries. Before the preparation of each bottle of Jam-e-Shirin, a scientific and stage-to-stage research is conducted on all the components of distilled concoctions, herbs, flowers and fruits that are used in the old system as well as modern system of medicine. At every stage the best components are selected for the preparation of this ideal refreshing drink. Offering Jam-e-Shirin to guests is a tradition.
A tasty, refreshing and efficacious drink. Not a single drop of water is used during its preparations. It is prepared from pure distillates (Araqiyat). Jam-e-Shirin satisfies thirst and is wholeheartedly refreshing. After drinking Jam-e-Shirin, one does not feel heaviness of the stomach. Jam-e-Shirin retains its taste, efficacy and usefulness in all season.

Season's Drinks

Murree Beer

Murree Beer
An all time favorite since 1860. Alc. contents 4.5% v/v. Brewed from local six row barley , malts and Bavarian hop products. Has a distinctive taste and flavour.