Olper's

Tarang Milk:

Olper's has established itself as a major player in the foods business. Engro Foods has already set up two processing plants at Sukkur and Sahiwal. With the ever expanding milk collection network and processing facilities, the Supply Chain has geared us for the growing sales of our products.We believe that our recent successes will take us to our goal: To be one of the biggest players in the food business. Our aim is to dominate the food business, and to achieve this we will settle for nothing less than the cream!

Engro Foods Limited has crossed Rs 1 billion in sales for its Olper's Milk, launched in March this year. The Rs 1 billion rupee milestone was achieved at the end of October, in less than 8 months of the launch of the new packaged milk brand and by the end of 2007, the sales figure is expected to reach Rs 1.4 billion. In a statement issued here, the marketing director of Engro Foods Ltd, Ali Akbar said, "We believe we have set an all time record as far as sales of a new milk brand are concerned and in a very short time Olper's has opened in over 50 towns in Pakistan, becoming a national brand." "This is all the more remarkable since we entered a market with very strong existing players and our success has come primarily because the people of Pakistan clearly felt Olper's to be a higher quality product," he added. Olper's Milk is produced at the company's modern production facility in Sukkur and goes through several stringent quality checks starting off from the milk collection points, before it reaches the consumers. He said, the demand for Olper's has come not only from first time users of packaged milk but also from users of other brands who have shifted to the Olper's brand owing to its taste and quality proposition and its convenient availability all over the country. He said, the company is now in the process of setting up another production plant in the central Punjab region. Engro Foods had also launched Olper's Cream in September this year and is now poised to further expand its products portfolio with other milk based products.-

Olper’s: Standardized at 3.5% fat, Olper’s is a premium, UHT all-purpose milk.