WALL'S

"The Wall’s brand stands for a good time. From affordable treats to premium indulgence, to hanging out with friends and sharing precious family moments; Wall’s adds to the simple pleasures in daily life."

Adding vitality to life:

Added to this list is now the desire for healthy and nutritious treats. The big red heart logo that puts a smile on your face is now healthier than ever - with a growing range of innovative products.

History:

Though Unilever has been selling ice cream globally for years, the Heart brand was launched globally in 1999. The Heartbrand logo is common worldwide and has come to be synonymous with quality treats.
In Pakistan the Heartbrand is called Wall’s and it is one of the most active players in the market and is striving to offer lighter, healthier products as well as providing old favourites, hence catering to a variety of diverse tastes.

Did you know?

• Unilever is the world’s largest manufacture of ice cream; in fact Unilever holds almost 18% of the global market share, vs 14% for Nestle, the closest competitor
  
• Wall’s is ranked as # 24 in Newsweek’s list of Asia’s top brands
  
• Globally Unilever is moving towards making ice creams even healthier treats, by reducing fat content, introducing lower calorie ice creams and beefing up other treats with calcium and other nutrients
  
• Ice cream has been scientifically proven to bring a smile to your face!
  

Innovations:

The Wall’s factory is located on Multan Road in Lahore and is fully equipped with a state of the art innovation pilot plant. This makes Pakistan one of the few countries in the region to have their own innovation pilot plant – making it possible for Wall’s to launch exciting new products every year.

Key facts about Wall’s:

Wall’s is the largest player in the Pakistan ice cream market and holds the lion’s share of the market
All Wall’s products are halal and are made with halal ingredients in a halal compliant manner

Ice Cream makes you happy – its official!

Wall’s carried out scientific research which shows that ice cream actually makes you happy. The study was carried out using FMRI brain scanners, and showed that eating Wall’s had an immediate effect on the part of the brain that is activated when someone is really enjoying themselves – the please areas.
So we now have scientific evidence to prove what we all already knew, that ice cream really does make you happy!

Unilever is the world's biggest ice cream manufacturer

Wall’s products are sold in more than 40 countries. Wall’s operates under different names in different markets (Wall's in the UK and most parts of Asia, Algida in Italy, Langnese in Germany, Kibon in Brazil, and Ola in the Netherlands).

From our range

• Wall's Classic tubs
  
• all's cartons
  
• Wall's Cornetto
  
• Wall's Magnum
  
• Wall's Moo
  
• Wall's Rocket
  
• Wall's Spin
  
• Wall's Twiste

Media Strategy:

Product: Panda

Imagery: A lady hangs along with Pandas in home and tells about Panda Ice Cream. Describing that you can enjoys with Pandas by having a Panda Ice Cream.

Execution Style: Dramatization

Message: Her Ghar Main Hulchul, Panda ab her Ghar.....

Target: Kids

Effectiveness: The Ad of Panda Ice Cream mad in 1995. Looking the era, the ad is good and effective to influence the kids. The name of the product is highlighted through out the ad.

Ad Duration: 36 sec

Product: Cornetto

Imagery: A guy get his fiancee to escape from a the gethering showing by the Cornetto Ice Cream. And later on all enjoy having a Cornetto Ice Cream.

Execution Style: Dramatization

Message: Cornetto Hai Sub Ki Khushi...

Target: Youngsters and young couples.

Effectiveness: THe ad is effective, its flow having a soothing song along with the overall concept of getting together through Cornetto.

Ad Duration: 36 sec

Product: Feast Walls Ice Cream

Imagery:
A motorcycle gets dirt from the other passing motor bike. The guy with an attitude gets his ice cream from the walls cart, while shocking the other person by giving him a Feast as the end.

Execution Style: Dramatization

Message: Bahar se KARAK, under se SOFT !

Target: Youngsters

Ad Duration: 30 sec

Effectiveness: The ad is in accordance with the slogan “Bahar se karak, under se soft”.
Portraying the zest of rich chocolate and the mist of the hard bite.

Product: Cornetto International

Imagery:
A person carries a Corneto in a crowd and says, JUST ONE CORNETTO. And every person around gets towards it by responding to the person with great exclamations.

Execution Style: Demonstration

Message: It just takes one.!

Effectiveness: The ad is effective in going neutral in the crowd. Portraying many sects of people liking the Ice Cream…

Ad Duration: 30 sec

Product: [Magnum- Lust]
Walls Ice cream

Imagery:
The temptation of the event has been shown by showing a couple nurturing the special moments. The situation is conglomerated with the Magnum Lust, with the Strawberry and Vanilla flavor.

Execution Style: Fantasy

Message: The Event’s Love Lust!

Target Group: Young Couples

Effectiveness:
The colors and the gestures shown are making the ad fanatic, in exploding the Concept of the Product!

Duration: 30 sec

Product : [Cornetto Cup]
Walls Ice cream

Imagery:

A guy and girl get’s entangled on their way. Later on they show connection to each other through the Cornetto Cup Ice Cream, that they both have.


Execution Style: Dramatization

Message: Get It Done With Wall’s Cornetto!

[ Make friends by breaking the clutter through having a Cornetto Ice cream]

Target Group: Young Singles

Effectiveness: The natural flow of the ad makes it interesting and hooked till the end.

Duration: 32 sec

Product : [Wall’s 1+]
Wall’s Ice cream

Imagery:

A baby marks the wall by making a heart onto it. The mother shares Wall 1+ Ice Cream and finds a solution for the marked wall by placing a frame. The father gets amazed to see the changed wall hangings…


Execution Style: Dramatization & Humor

Message:
Wall’s, Fun And Togetherness For The Whole Family!

[ Enjoy the leisure moment with the Wall’s + 1]

Target Group: Family Setup

Effectiveness: The ‘fun with the family’ has been magnificently described, with the combination of Walls 1+ family size ice cream. The innocence of a baby is the attention grabbers is this advertisement.

Duration: 32 sec