Olper's

Tarang Milk:

Olper's has established itself as a major player in the foods business. Engro Foods has already set up two processing plants at Sukkur and Sahiwal. With the ever expanding milk collection network and processing facilities, the Supply Chain has geared us for the growing sales of our products.We believe that our recent successes will take us to our goal: To be one of the biggest players in the food business. Our aim is to dominate the food business, and to achieve this we will settle for nothing less than the cream!

Engro Foods Limited has crossed Rs 1 billion in sales for its Olper's Milk, launched in March this year. The Rs 1 billion rupee milestone was achieved at the end of October, in less than 8 months of the launch of the new packaged milk brand and by the end of 2007, the sales figure is expected to reach Rs 1.4 billion. In a statement issued here, the marketing director of Engro Foods Ltd, Ali Akbar said, "We believe we have set an all time record as far as sales of a new milk brand are concerned and in a very short time Olper's has opened in over 50 towns in Pakistan, becoming a national brand." "This is all the more remarkable since we entered a market with very strong existing players and our success has come primarily because the people of Pakistan clearly felt Olper's to be a higher quality product," he added. Olper's Milk is produced at the company's modern production facility in Sukkur and goes through several stringent quality checks starting off from the milk collection points, before it reaches the consumers. He said, the demand for Olper's has come not only from first time users of packaged milk but also from users of other brands who have shifted to the Olper's brand owing to its taste and quality proposition and its convenient availability all over the country. He said, the company is now in the process of setting up another production plant in the central Punjab region. Engro Foods had also launched Olper's Cream in September this year and is now poised to further expand its products portfolio with other milk based products.-

Olper’s: Standardized at 3.5% fat, Olper’s is a premium, UHT all-purpose milk.

KITKAT

Have a break, have a KITKATChocolate is one of the most loved indulgences around the world. It is one of life's little pleasures, which delights the senses of all ages.KITKAT is by far one of the most popular chocolates all around the world! It’s trademark red and white colours and the distinct KITKAT logo makes it one of the most recognised brands ever.This light hearted treat of wafer fingers coated with delicious smooth chocolate, can be enjoyed in the signature style of snapping one finger at a time.KITKAT Chunky is a single solid finger that is perfect for those who want a mouthful!So have a break have a KITKAT!!!KITKAT is sold in 11g, 17g and 35g finger bars andKITKAT Chunky is available in 46g bar.

Milk Pak

"Welcome health, strength and happiness into your home with delicious and nutritious MILKPAK; standardized UHT milk that benefits from NESTLÉ’s expertise in bringing you the very best in health, wellness and nutrition."

MILKPAK is a trusted brand known throughout the country for its nutritious wholesome goodness and pure natural taste. To secure a happier and healthier future for your family, you need the support of a strong partner like MILKPAK, now fortified with extra strength of Iron, Vitamin C and Vitamin A that keeps you and your family strong!

Iron as an essential mineral helps in the formation of healthy blood and strengthens your immune system. Vitamin C helps the absorption of Iron in the body and Vitamin A is important for clear vision.

The addition of Iron and Vitamins has enhanced the nutritional value of MILKPAK while retaining the same delicious taste.

CERELAC

"Bharpoor nashvonuma!Sehatmand mustakbil ka behtrin aghaaz!Best Start to a Healthier Future!"

Whether it’s your first-born or even your third bundle of joy – eachbaby is unique and special. You want the best for your baby in every way and that also means the best nutrition for your baby’s healthy development, giving him or her the solid foundation for a bright and healthy future!From birth to 3 years of age, your baby goes through a period of rapid growth and development. Choosing the best nutrition for your baby can be difficult and confusing and you always wonder if it’s just right.Each stage of your baby’s growth is unique and so are the changing nutritional requirements. CERELAC infant cereals (6 months onwards) are easy to digest and grouped in stages according to the changing nutritional needs of the growing child, with CERELAC providing the right nutrition at each stage.

CERELAC:

Available in three sizes: 350g & 175g box packaging and a 25g sachet packaging for your convenience.

MAGGI

MAGGI realizes that mums feel the need of being more fun around their children; therefore, it gives them a chance to break out from their mum mould. Now involve your little ones in the kitchen for a supervised activity full of fun and great learning as they help prepare MAGGI Noodles for themselves.

New MAGGI 2-Minute Noodles are available in three delicious flavors:

• Chicken
• Chatkhara
• Lemon Chaska.

Lipton

"Sir Thomas Lipton's vision to provide the best quality tea has made Lipton the number one tea in the world today. Lipton offers an option to tea lovers to enjoy their favorite drink in an exciting and refreshing way."

Making a big splash

Lipton is one of the world's great refreshment brands, making a big splash in the global beverages market; it is the epitome of international quality. Lipton Yellow Label's assurance of quality has helped it become the world's largest selling tea brand. Specially plucked from the best tea gardens of Kenya and blended to perfection - it is truly the gold standard in tea. The 100% International Blend - made with one of the best technologies available in the world, has been brought to you to provide the finest tea drinking experience.

Be the best you can be

Drinking Lipton is a way for the consumers to feel great in mind and body - to feel good about themselves and the world around them. Lipton allows its consumers to be the best that they can be…to stay engaged and connected.

Key facts and figures

Tea is the world's favourite beverage and for many years people have believed tea to possess unique health-giving properties. Today modern scientists are exploring the exciting potential of tea, which has a unique combination of natural antioxidants, known as flavanoids, catechins and aroma-components. Taken regularly, tea can help improve vascular function, combat fatigue, reduce cholesterol levels and increase feelings of vitality.

Painting the world yellow

Lipton is the world's leading brand of tea by far. It's the global market leader in both leaf and ready-to-drink tea, giving a global share of all tea-based beverages that's nearly three times larger than its nearest rival. In total non-alcoholic beverages, Lipton is the global number two brand in terms of volume consumed.

Did you know that globally

• 1649 cups of Lipton Tea are enjoyed every second
  
• 8245 cups of Lipton Tea are enjoyed every time you blink
  
• 1252 cups of Lipton Tea are drunk every time your heart beats
  
• 52 billion cups of Lipton Tea are drunk each year
  
• 45.75 billionTea Bags are produced by Lipton Tea each year
  

Drink to your health

If that's not enough to convince you that tea is worth trying, take a look at some of these fast facts:

• Drinking four cups of tea is rehydrating, NOT dehydrating as is often said - unless the amount of tea consumed at one sitting contains more than 250mg of caffeine – that's the same as five cups of tea.
  
• Tea as it's packed with fluoride, helps to protect your teeth against decay. In fact, studies have shown that it can provide up to 70% of the fluoride you need.
  
• It's also thought that the tannins in tea can inhibit the growth of the bacteria that cause plaque, plus reduce the amount of sugary, enamel-damaging saliva in your mouth.
  
• Tea without milk and sugar has no calories.
  
• In hot weather, tea refreshes you by raising your body temperature and momentarily causing perspiration, which cools the skin.
  

From our range

• Lipton Yellow Label sachet
  
• Lipton Yellow Label pack
  
• Jar
  
• Lipton green tea

Media Strategy

Product : [Lipton]

Imagery:

The ad describes the effect of tea on his life. Clear mind and active life through natural Theanine.


Execution Style: Testimonial
Message: Lipton tea can do that!
[Features of the product is described]
Target Group: Young Singles
Effectiveness:

The impulsive jingle with the concept is the powerful feature of the ad.
Duration: 48 sec

Rafhan

"Rafhan being the biggest brand in the UPFL - Unilever Pakistan Foods Limited portfolio started its journey 40 years ago, making a symbol of trust and quality for its consumers till date! From the highly nutritious and healthy Corn Oil to the lip smacking Desserts – Rafhan today offers a complete meal package with a cherry on top!"

Rafhan Desserts- The Expert!

Rafhan Desserts is the ever loved phenomena in Modern packaged dessert industry. Fact is, it is the consistent Category leader when it comes to cutting edge packaged dessert ideas. Rafhan's tradition of incorporating the highest quality ingredients and processes is the foundation for its successful line of desserts. One bite into any of the luscious products and the taste buds will detect Rafhan’s premium quality.
No matter what your passion, no matter what the occasion (or better yet, none at all!), Rafhan satisfies you with a menu of exquisite desserts unlike any brand!

The New Rafhan Desserts with a new look that’s simply irresistible!

Change is the nature of the universe and always comes bearing fruits of success, this is evident with the way Rafhan has dressed its desserts range. Eye catching, modern and simply mouth watering flavors – a treat to the senses, available on store shelves everywhere. This is the new look of Rafhan Desserts that has captured the hearts of dessert lovers all over the nation. This change was not just limited to packaging, but encompassed the over all communication of Rafhan Desserts. It trickled down to all the touch points, ground activities and TV commercial with its motherly affection, upbeat jingle and mouth watering shots. The fresh new look, blended with appetizing colors is the winning combination taking Rafhan Desserts to new heights.
Rafhan is visible on every kitchen counter providing health, taste and a whole lot of energy from its range of delicious custards, colorful jellies, cornflour. From the good old cartons to its convenient pouches now, Rafhan has had a wonderful journey.

Rafhan in the Past, Preset and in the future . . .

From beginning to the present day, nation wide distribution, pride in the trusted name has remained as strong as ever. Rafhan continues to stand behind the guarantee of taste, quality, and goodness, looking to add exciting new products to its existent line though ground breaking innovations to keep its consumers indulged with the trusted expert!
Rafhan’s amazing new range promises sweet and warm family get-togethers with your loved ones right at home!

Did you know?

Rafhan is the biggest brand in the portfolio of UPFL-Unilever Pakistan Foods Limited. The high quality Corn Oil is rich in Vitamin E making it stable, healthy, with no cholesterol. So when you think about an oil change it should be one that is just right for you and that is Rafhan Corn Oil.
Rafhan Desserts embody a mother’s love for her kids and family. Rafhan Desserts are market leaders in packaged desserts category. Consumers have built strong associations with the brand over years due to high quality standards and great taste.
The custard range consists of delicious flavours like vanilla, banana, mango and strawberry which not only can be enjoyed on their own but also with plain cakes, jellies and fruits. These sumptuous flavours are extremely popular amongst children and when served with fruits, can contribute to their necessary fruit intake.
Rafhan jellies are in vibrant colours and fruity flavors of orange, mango, pineapple, strawberry and banana. They are not only a source of lots of fun for the children but also energy! Rafhan jellies can be enjoyed on their own or in fruit trifles too!
Rafhan cornflour is extremely popular amongst housewives to make their soups, gravies and curry more thick hence more appetizing! It is also commonly used in frying food items.

From our range

• Rafhan corn oil
  
• Rafhan Custard
  
• Rafhan Jelly
  
• Rafhan Pudding
  
• Rafhan Ice Cream

WALL'S

"The Wall’s brand stands for a good time. From affordable treats to premium indulgence, to hanging out with friends and sharing precious family moments; Wall’s adds to the simple pleasures in daily life."

Adding vitality to life:

Added to this list is now the desire for healthy and nutritious treats. The big red heart logo that puts a smile on your face is now healthier than ever - with a growing range of innovative products.

History:

Though Unilever has been selling ice cream globally for years, the Heart brand was launched globally in 1999. The Heartbrand logo is common worldwide and has come to be synonymous with quality treats.
In Pakistan the Heartbrand is called Wall’s and it is one of the most active players in the market and is striving to offer lighter, healthier products as well as providing old favourites, hence catering to a variety of diverse tastes.

Did you know?

• Unilever is the world’s largest manufacture of ice cream; in fact Unilever holds almost 18% of the global market share, vs 14% for Nestle, the closest competitor
  
• Wall’s is ranked as # 24 in Newsweek’s list of Asia’s top brands
  
• Globally Unilever is moving towards making ice creams even healthier treats, by reducing fat content, introducing lower calorie ice creams and beefing up other treats with calcium and other nutrients
  
• Ice cream has been scientifically proven to bring a smile to your face!
  

Innovations:

The Wall’s factory is located on Multan Road in Lahore and is fully equipped with a state of the art innovation pilot plant. This makes Pakistan one of the few countries in the region to have their own innovation pilot plant – making it possible for Wall’s to launch exciting new products every year.

Key facts about Wall’s:

Wall’s is the largest player in the Pakistan ice cream market and holds the lion’s share of the market
All Wall’s products are halal and are made with halal ingredients in a halal compliant manner

Ice Cream makes you happy – its official!

Wall’s carried out scientific research which shows that ice cream actually makes you happy. The study was carried out using FMRI brain scanners, and showed that eating Wall’s had an immediate effect on the part of the brain that is activated when someone is really enjoying themselves – the please areas.
So we now have scientific evidence to prove what we all already knew, that ice cream really does make you happy!

Unilever is the world's biggest ice cream manufacturer

Wall’s products are sold in more than 40 countries. Wall’s operates under different names in different markets (Wall's in the UK and most parts of Asia, Algida in Italy, Langnese in Germany, Kibon in Brazil, and Ola in the Netherlands).

From our range

• Wall's Classic tubs
  
• all's cartons
  
• Wall's Cornetto
  
• Wall's Magnum
  
• Wall's Moo
  
• Wall's Rocket
  
• Wall's Spin
  
• Wall's Twiste

Media Strategy:

Product: Panda

Imagery: A lady hangs along with Pandas in home and tells about Panda Ice Cream. Describing that you can enjoys with Pandas by having a Panda Ice Cream.

Execution Style: Dramatization

Message: Her Ghar Main Hulchul, Panda ab her Ghar.....

Target: Kids

Effectiveness: The Ad of Panda Ice Cream mad in 1995. Looking the era, the ad is good and effective to influence the kids. The name of the product is highlighted through out the ad.

Ad Duration: 36 sec

Product: Cornetto

Imagery: A guy get his fiancee to escape from a the gethering showing by the Cornetto Ice Cream. And later on all enjoy having a Cornetto Ice Cream.

Execution Style: Dramatization

Message: Cornetto Hai Sub Ki Khushi...

Target: Youngsters and young couples.

Effectiveness: THe ad is effective, its flow having a soothing song along with the overall concept of getting together through Cornetto.

Ad Duration: 36 sec

Product: Feast Walls Ice Cream

Imagery:
A motorcycle gets dirt from the other passing motor bike. The guy with an attitude gets his ice cream from the walls cart, while shocking the other person by giving him a Feast as the end.

Execution Style: Dramatization

Message: Bahar se KARAK, under se SOFT !

Target: Youngsters

Ad Duration: 30 sec

Effectiveness: The ad is in accordance with the slogan “Bahar se karak, under se soft”.
Portraying the zest of rich chocolate and the mist of the hard bite.

Product: Cornetto International

Imagery:
A person carries a Corneto in a crowd and says, JUST ONE CORNETTO. And every person around gets towards it by responding to the person with great exclamations.

Execution Style: Demonstration

Message: It just takes one.!

Effectiveness: The ad is effective in going neutral in the crowd. Portraying many sects of people liking the Ice Cream…

Ad Duration: 30 sec

Product: [Magnum- Lust]
Walls Ice cream

Imagery:
The temptation of the event has been shown by showing a couple nurturing the special moments. The situation is conglomerated with the Magnum Lust, with the Strawberry and Vanilla flavor.

Execution Style: Fantasy

Message: The Event’s Love Lust!

Target Group: Young Couples

Effectiveness:
The colors and the gestures shown are making the ad fanatic, in exploding the Concept of the Product!

Duration: 30 sec

Product : [Cornetto Cup]
Walls Ice cream

Imagery:

A guy and girl get’s entangled on their way. Later on they show connection to each other through the Cornetto Cup Ice Cream, that they both have.


Execution Style: Dramatization

Message: Get It Done With Wall’s Cornetto!

[ Make friends by breaking the clutter through having a Cornetto Ice cream]

Target Group: Young Singles

Effectiveness: The natural flow of the ad makes it interesting and hooked till the end.

Duration: 32 sec

Product : [Wall’s 1+]
Wall’s Ice cream

Imagery:

A baby marks the wall by making a heart onto it. The mother shares Wall 1+ Ice Cream and finds a solution for the marked wall by placing a frame. The father gets amazed to see the changed wall hangings…


Execution Style: Dramatization & Humor

Message:
Wall’s, Fun And Togetherness For The Whole Family!

[ Enjoy the leisure moment with the Wall’s + 1]

Target Group: Family Setup

Effectiveness: The ‘fun with the family’ has been magnificently described, with the combination of Walls 1+ family size ice cream. The innocence of a baby is the attention grabbers is this advertisement.

Duration: 32 sec

Supreme

"Brooke Bond Supreme is part of life for the Pakistani consumer, bringing families closer together with its rich taste and traditions"

Togetherness – Pakistani style

Tea drinking is a social occasion in the context of Pakistani culture, traditionally enjoyed with family and friends. It is the universal panacea which relaxes and refreshes at the same time.
The success of Brooke Bond Supreme is based on this very insight, since tea is a part of the social fabric of Pakistanis. Brooke Bond Supreme was launched in Pakistan in 1984.

Outstanding blend quality

The brand was extremely successful from its very inception due to its outstanding blend quality. Since then Brooke Bond Supreme has never looked back and today, is the largest selling tea brand in Pakistan. On average, 30 million cups of Supreme are consumed daily by people from all walks of life.

Did you know?
What is tea & where it grows?

All tea originates from the same Camellia sinensis bush, which is a small white flowered evergreen bush. The top two leaves and bud from this bush make the best quality tea. Tea is cultivated in over 30 countries of the world, including China, India, Kenya and Indonesia.

How is tea manufactured?

The process of converting young fresh leaves into tea was developed in ancient times by the Chinese and remains largely unchanged today. All tea comes from the same tea bush, but differences in oxidation produce the three main kinds: Black, green and Oolong. The manufacturing process includes the stages of withering (leaving tea leaves to dry), rolling/cutting (through which complex series of chemical changes known as oxidation are initiated, drying and then grading into sizes.

Does larger tea leaf size indicate better quality?

The leaf size does not indicate quality. Quality comes from aroma, colour infusion and taste of the tea leaves, not the size.

What is the difference between caffeine content of tea & coffee?

There is approximately half the amount of caffeine in a cup of tea as there is in a cup of coffee. On dry weight basis, tea leaves and coffee beans have the same caffeine content, however, it takes far less tea than coffee to make a cup. Hence there is more caffeine in a cup of coffee.

Is there a different effect from caffeine in tea & coffee?

The effects in caffeine in tea and coffee feel different, with tea producing a much gentler form of stimulation and coffee producing an over stimulation or “wired” feeling. This is partly due to the fact that tea contains other ingredients, which are thought to “take the edge off” of the caffeine, producing a gentler effect. One of these ingredients is theanine, found almost uniquely in tea, which has been found to produce a relaxed but alert mental state in human studies.
Key facts
According to the legend, one of China’s first emperors, Shen Nung, came upon the drink of tea when from a nearby tea bush, some leaves dropped into hot water. It cleared his mind so effectively that he sat under the bush for seven years, drinking tea
There are many different types of tea in the world, including black, green, oolong, white and yellow tea. In Pakistan, mainly black and green tea is consumed.
Unilever is the world’s leading tea leaf company (3 times the size of its nearest competitor).
Supreme is Pakistan’s largest brand of tea, with over 30 million cups consumed daily and is made primarily from the world’s finest Kenyan teas.
Supreme’s strong, rich taste and colour is ideally suited to the Pakistani palate, which is why it is Pakistan’s favourite cup of tea.

From our range:

• Supreme 6.5 gms
  
• Supreme 25 gms
  
• Supreme 32 gms
  
• Supreme 100 gms
  
• Supreme 200 gms
  
• Supreme 450 gms
  
• Supreme 500 gms
  
• Supreme 1 kg

Energile

"There is no stopping me! Energile is an instant energy sports drink with energy in the form of Glucose along with Vitamin C and Calcium. Energile makes up for the energy kids consume throughout their daily activities and sports!"

Energile Legacy…
Energile as a 30 year old brand has over time, come to be known as a flavoured glucose powder drink. Now focussing on the need for energy in kids, Energile now provides active energy to kids by giving them Glucose, Vitamin C and Calcium to make up for the lost energy in the form of a powder as well as a Ready to Drink tetra packed drink.

Taste that crave for more…

From kitchen cabinets to lunch packs to parties, Energile is evolving as a much-loved product. With six splashing flavors Energile is an invigorating and refreshing drink where amusement starts with the first sip and continues to build by engaging its consumer in a mystical fruity experience until finished.
It is available in Mix Fruit, Orange, Mango and Lemon flavors making it a much desired brand name. To meet consumer accessibility needs, it is available in packs of 400g, 350g, 100g and 25g.

Flavored Drink … Fiesta for children!

Mothers place a lot of importance on the development of their children’s healthy eating habits. Good nutrition is a key factor in every child’s physical and mental growth, which has been made easier by Energile's irresistible fruity flavors.
Energile is enriched with the goodness of Glucose, Vitamin C and Calcium.
Best of all Energile is high on the flavor scale – a feature that is of utmost importance to kids.
Overall Energile contributes significantly to a child’s vitality, sense of well being and mental performance

Vitality that never stops!

Seeing the market potential, Energile has been re-launched this year with better taste, quality and packaging, making it more energizing and enlivening.
Its new product formulation, price, ground breaking packaging and SKU’s, make it more contemporary and have raised its image in the market vis-à-vis competition.
Energile is a very promising brand which we expect to flourish by bringing in more luscious innovations in the future.

Glaxose – D
Revitalize your life with Glaxose-D

Glaxose-D is a fifty year old brand which was acquired by Unilever Foods Pakistan Ltd. from Glaxo Wellcome Pakistan Ltd in January 1999. With this acquisition Unilever Foods Pakistan Ltd. became a strong leader in the Dextrose market. Glaxose-D is a well established and leading brand in Pakistan which offers instant energy for body and mind.
Glaxose-D is fortified with Vitamin-D, Calcium and Phosphorus which is a vital form of instant energy. It is glucose sugar refined from corn starch.
Over the years it has successfully gained wide consumer acceptance because of its unique benefits. The product has competed well so far with new entrants in the energy food and drinks market. It is a source of rapidly absorbed energy. However it is commonly used as a sweetener and a carrier in water soluble medications. Glaxose-D is a reviving drink which refreshes the mind and body and makes you active. It provides energy for serious energy seekers, busy house wives and athletes etc.
To expand the consumer base, Glaxose-D has recently been re-launched to upgrade Brand Image through new attractive packaging design & format, giving the consumer greater satisfaction in terms of appearance and preservation of the product. It is available in a 400gm family pack and single serving sachet. It is the first ever modification in the history of Glaxose-D.
From our range :

• Lemon
• Orange
• Mango
• MixFruit