Pakistan Food Court

According to one of the surveys 50% of the earnings of workers between 20 years to 53 years are being spent in food related activities. Restaurants and delivery services are busy throughout the year but Winters in Pakistan gives a lot of boost in sales to food businesses especially seasonal dishes like prawns and fish dishes. Foreign fast food brands occupied major share in the market despite their launch in the last decade. Pizza Hut, KFC, Mc Donald's and Subway found their way to Pakistan in late 20th century and beginning of 21st century. According to latest surveys, 43% of the food business is being occupied by foreign fast food brands followed by 26% in continental food by five star restaurants.


Distribution of Income Vs Spending of Food Items:

Pakistan Best Brand-Food court has categorized food in following categories along with leading restaurants.

• Fast Food & Cafes in Pakistan
  

1. KFC
   
2. Mc Donald
   
3. Pizza Hut
   
4. Subway
   
5. Freddy's Cafe
   
6. Nandos
   
7. Cafe Zouk
   
8. Gun Smoke
   
9. Memories
   
10. Cafe Masoom
    
11. Pan Cake Lounge
    

• Continental Food in Pakistan
  

1. Salt n Pepper Village
   
2. Salt n Pepper Grill
   
3. Ziafat
   
4. Avari
   
5. Pearl Continental-Dum Pukht
   
6. Mirchi
   
7. Bandu Khan
   
8. Little Chef
   
9. Karachi BBQ
   
10. Marcopolo
    
11. Thai in Pakistan
    
12. Taiwah
    
13. Golden Walk
    
14. Taipan
    

• Chinese
  

1. Sichaun
   
2. Lung Fung
   
3. Mei Kong
   

• Japanese
  

1. Fujiama

Olper's

Tarang Milk:

Olper's has established itself as a major player in the foods business. Engro Foods has already set up two processing plants at Sukkur and Sahiwal. With the ever expanding milk collection network and processing facilities, the Supply Chain has geared us for the growing sales of our products.We believe that our recent successes will take us to our goal: To be one of the biggest players in the food business. Our aim is to dominate the food business, and to achieve this we will settle for nothing less than the cream!

Engro Foods Limited has crossed Rs 1 billion in sales for its Olper's Milk, launched in March this year. The Rs 1 billion rupee milestone was achieved at the end of October, in less than 8 months of the launch of the new packaged milk brand and by the end of 2007, the sales figure is expected to reach Rs 1.4 billion. In a statement issued here, the marketing director of Engro Foods Ltd, Ali Akbar said, "We believe we have set an all time record as far as sales of a new milk brand are concerned and in a very short time Olper's has opened in over 50 towns in Pakistan, becoming a national brand." "This is all the more remarkable since we entered a market with very strong existing players and our success has come primarily because the people of Pakistan clearly felt Olper's to be a higher quality product," he added. Olper's Milk is produced at the company's modern production facility in Sukkur and goes through several stringent quality checks starting off from the milk collection points, before it reaches the consumers. He said, the demand for Olper's has come not only from first time users of packaged milk but also from users of other brands who have shifted to the Olper's brand owing to its taste and quality proposition and its convenient availability all over the country. He said, the company is now in the process of setting up another production plant in the central Punjab region. Engro Foods had also launched Olper's Cream in September this year and is now poised to further expand its products portfolio with other milk based products.-

Olper’s: Standardized at 3.5% fat, Olper’s is a premium, UHT all-purpose milk.

KITKAT

Have a break, have a KITKATChocolate is one of the most loved indulgences around the world. It is one of life's little pleasures, which delights the senses of all ages.KITKAT is by far one of the most popular chocolates all around the world! It’s trademark red and white colours and the distinct KITKAT logo makes it one of the most recognised brands ever.This light hearted treat of wafer fingers coated with delicious smooth chocolate, can be enjoyed in the signature style of snapping one finger at a time.KITKAT Chunky is a single solid finger that is perfect for those who want a mouthful!So have a break have a KITKAT!!!KITKAT is sold in 11g, 17g and 35g finger bars andKITKAT Chunky is available in 46g bar.

Milk Pak

"Welcome health, strength and happiness into your home with delicious and nutritious MILKPAK; standardized UHT milk that benefits from NESTLÉ’s expertise in bringing you the very best in health, wellness and nutrition."

MILKPAK is a trusted brand known throughout the country for its nutritious wholesome goodness and pure natural taste. To secure a happier and healthier future for your family, you need the support of a strong partner like MILKPAK, now fortified with extra strength of Iron, Vitamin C and Vitamin A that keeps you and your family strong!

Iron as an essential mineral helps in the formation of healthy blood and strengthens your immune system. Vitamin C helps the absorption of Iron in the body and Vitamin A is important for clear vision.

The addition of Iron and Vitamins has enhanced the nutritional value of MILKPAK while retaining the same delicious taste.

CERELAC

"Bharpoor nashvonuma!Sehatmand mustakbil ka behtrin aghaaz!Best Start to a Healthier Future!"

Whether it’s your first-born or even your third bundle of joy – eachbaby is unique and special. You want the best for your baby in every way and that also means the best nutrition for your baby’s healthy development, giving him or her the solid foundation for a bright and healthy future!From birth to 3 years of age, your baby goes through a period of rapid growth and development. Choosing the best nutrition for your baby can be difficult and confusing and you always wonder if it’s just right.Each stage of your baby’s growth is unique and so are the changing nutritional requirements. CERELAC infant cereals (6 months onwards) are easy to digest and grouped in stages according to the changing nutritional needs of the growing child, with CERELAC providing the right nutrition at each stage.

CERELAC:

Available in three sizes: 350g & 175g box packaging and a 25g sachet packaging for your convenience.

MAGGI

MAGGI realizes that mums feel the need of being more fun around their children; therefore, it gives them a chance to break out from their mum mould. Now involve your little ones in the kitchen for a supervised activity full of fun and great learning as they help prepare MAGGI Noodles for themselves.

New MAGGI 2-Minute Noodles are available in three delicious flavors:

• Chicken
• Chatkhara
• Lemon Chaska.

Lipton

"Sir Thomas Lipton's vision to provide the best quality tea has made Lipton the number one tea in the world today. Lipton offers an option to tea lovers to enjoy their favorite drink in an exciting and refreshing way."

Making a big splash

Lipton is one of the world's great refreshment brands, making a big splash in the global beverages market; it is the epitome of international quality. Lipton Yellow Label's assurance of quality has helped it become the world's largest selling tea brand. Specially plucked from the best tea gardens of Kenya and blended to perfection - it is truly the gold standard in tea. The 100% International Blend - made with one of the best technologies available in the world, has been brought to you to provide the finest tea drinking experience.

Be the best you can be

Drinking Lipton is a way for the consumers to feel great in mind and body - to feel good about themselves and the world around them. Lipton allows its consumers to be the best that they can be…to stay engaged and connected.

Key facts and figures

Tea is the world's favourite beverage and for many years people have believed tea to possess unique health-giving properties. Today modern scientists are exploring the exciting potential of tea, which has a unique combination of natural antioxidants, known as flavanoids, catechins and aroma-components. Taken regularly, tea can help improve vascular function, combat fatigue, reduce cholesterol levels and increase feelings of vitality.

Painting the world yellow

Lipton is the world's leading brand of tea by far. It's the global market leader in both leaf and ready-to-drink tea, giving a global share of all tea-based beverages that's nearly three times larger than its nearest rival. In total non-alcoholic beverages, Lipton is the global number two brand in terms of volume consumed.

Did you know that globally

• 1649 cups of Lipton Tea are enjoyed every second
  
• 8245 cups of Lipton Tea are enjoyed every time you blink
  
• 1252 cups of Lipton Tea are drunk every time your heart beats
  
• 52 billion cups of Lipton Tea are drunk each year
  
• 45.75 billionTea Bags are produced by Lipton Tea each year
  

Drink to your health

If that's not enough to convince you that tea is worth trying, take a look at some of these fast facts:

• Drinking four cups of tea is rehydrating, NOT dehydrating as is often said - unless the amount of tea consumed at one sitting contains more than 250mg of caffeine – that's the same as five cups of tea.
  
• Tea as it's packed with fluoride, helps to protect your teeth against decay. In fact, studies have shown that it can provide up to 70% of the fluoride you need.
  
• It's also thought that the tannins in tea can inhibit the growth of the bacteria that cause plaque, plus reduce the amount of sugary, enamel-damaging saliva in your mouth.
  
• Tea without milk and sugar has no calories.
  
• In hot weather, tea refreshes you by raising your body temperature and momentarily causing perspiration, which cools the skin.
  

From our range

• Lipton Yellow Label sachet
  
• Lipton Yellow Label pack
  
• Jar
  
• Lipton green tea

Media Strategy

Product : [Lipton]

Imagery:

The ad describes the effect of tea on his life. Clear mind and active life through natural Theanine.


Execution Style: Testimonial
Message: Lipton tea can do that!
[Features of the product is described]
Target Group: Young Singles
Effectiveness:

The impulsive jingle with the concept is the powerful feature of the ad.
Duration: 48 sec